The more I think about it, the more I find the word pwn, or pwnd, very very complex.
pwn suggests defeat, but defeat is too old fashioned a word to be an equivalent
pwnd suggests shame
pwnd, for the very fact that it uses a ‘p’ for an ‘o’, and no vowels whatsoever, makes it elevate from the original variant (owned – apparently it was a typo in an online game, I think counterstrike), makes it an elitist word, a clique word, a word that outsiders are not permitted to use; its a kind of word that, when uttered, you either understand, or you dont. And if you do, you are part of the joke, part of the number ‘who gets it’
pwnd suggests a kind of loss of face
pwnd suggests an embarrassment
one can engage in self-pwnage