The more I think about it, the more I see the proliferation of guilty pleasures. What is a guilty pleasure? A guilty pleasure is a thoughtless form of satisfaction, it requires little critical effort and one engages with it in one’s own terms. The more a guilty pleasure is consumed, the more it is made as a desirable end. A guilty pleasure is something that usually one knows that they should for whatever reason know better than enjoying. One should know that there are more thoughtful, more refined or more engaging sensibilities. But for whatever reason, we will always have our guilty pleasure. So ends my definition.
I was thinking about this from one particular thing. It started with a bus advert, it was for the upcoming Sly Stallone film ‘Bullet to the Head’, which reminded me of how comforting I have found Stallone films. The comfort comes from the predictable nature of action films. It is predictable that there will be juxtapositions: of the older man handling a post 2010s world with a 1970s outlook; the juxtaposition of how physical violence is socially unacceptable, but seeing it on film gives one such an animalistic buzz when it is executed with comedy and finesse, or a one-liner. The year is 2013 and there are a whole lot of bus adverts with a 60-something action hero returning to doing films of a genre that was out of date two decades ago. However I might poo-poo on the action film. I grew up with it and many other people my age and older had, and it is a guilty pleasure. For all the critical things I have said I’m probably going to watch the film in the cinema and I’m probably going to laugh at the gags and have a good time with my friends. I find it interesting how the film critic, who is supposedly the bastion of cultural sensibility and critique, have so easily chosen to take an uncritical view of a film.
I think perhaps the most notable way of showing the guilty pleasure and how it affects our mindset is when certain topics come to mind that evoke comforting associations and a completely different way of thinking to normal, this may involve things such as: cake, sex, alcohol, LAN parties, football, poetry slams (delete as appropriate). I’ve been following the film reviews of the upcoming Kim Ji-Woon directed film ‘The Last Stand’ and many have pointed out how the film is mediocre, except for the fact that it serves as a return of action film star Arnold Schwarzenegger. Richard Roeper gives it a B- review. The editor of Shortlist Magazine, Martin Robinson (sic) said something to the effect of how despite how he may boast of his refined cultural sensibilities: he has seen The Seventh Seal maybe twice, but he’s seen Commando over 160 times. The Guardian Film Review’s Peter Bradshaw reflects on effectively giving the film a metaphorical get out of jail freecard just for reinforcing the cult of Arnold Schwarzenegger and the ‘good old days’ of action films. A guilty pleasure is a great way to hide critical thinking.
The guilty pleasure may be seen as harmless and sometimes it is not necessarily making an explicit point about the world. However, it is hardly apolitical, insofar as the following truism remains. If one chooses to indulge in a guilty pleasure, they do so willingly to the avoidance of something else. This is not harmless in itself, but what if we are surrounded by advertising appealing to guilty pleasures to a degree that temptation and it acknowledgement is impossible. Advertising for package holidays, nice shoes, the next series of your favourite drama series, celebrity gossip on your news feeds or the desserts that are right by the door on supermarkets the country over. If the way we spend our time is oriented or centred around guilty pleasures? Where is the time to think, and think differently? Where is the time to challenge the status quo? It’s one thing to talk about figuratively voting with our feet, what we choose to watch on television (or whether we choose to watch it) is something we can control. But we cannot escape many of the advertisements ubiquitous in social spaces to remind us of the ways we can find hedonistic enjoyment.
I definitely would hold that the guilty pleasure is something that is here to stay and it would be wrong to deny this. I must admit that I have mine. In my mission to redefine my body mass through weight training and other strenuous activities on a regular basis, the proclusion of cake (inter alia) is advisable. However my other guilty pleasures involve little games on my smartphone; the occaisional day in or night out with my friends; comic books; or old-school heavy metal tunes pretend to say that I have moved on from. Despite the ways in which I am otherwise Spartan and ascetic. I still accept the occaisional frequent guilty pleasure.
Part of me wonders if Adorno would have really denied the importance of guilty pleasures in addressing its ideological implications for capitalism. Adorno himself was a fan of very bad cowboy western films. I am in a broad agreement with the Adornian point that a culture of satiation has political ramifications for late Capitalism and the eroision of counter-discourses. Shall we let ourselves eat cake?
Michael (based on a conversation with Antisophie)