In a recent post I wrote about Nostalgia television. I recently discovered a bit of advertising about a Netflix-only tv show called BoJack Horseman, which rings quite poignantly to what I wrote. Bojack Horseman is a show about a fictional television show in the 1990s which had the status of a long running and popular show, yet its stars had careers of differing success afterwards, and the director (spoiler ahead) suffered a career death after his sexuality was discovered and professional associations with him became toxic.
The protagonist, BoJack Horseman (whom I have a passing physical resemblance to), is a character who relives his life through continuously watching his show. There’s a certain amount of social commentary in the show, which interestingly reflects the marketing of the show.
The show explores life in Hollywood as well as the very trend-setting nature of trying to find the next best thing. At one point in the season, the ‘D’ letter in the Hollywood sign is stolen and henceforth is referred to as Hollywoo. Likewise we see certain ridiculous trends mentioned and discussed and eventually become part of the furniture of life in LA.
The show was advertised heavily on Netflix (which I’m using to watch a lot of Highlander, much like Bojack watches his own ‘Horsin around’), and I am very impressed at how the whole season was released at once. I watched it in about 4-5 days and I quite like the model of releasing television (is it called television if I saw it mostly on my computer and tablet?) shows. It is kind of like the zeitgeist that Bojack Horseman captures as a show.
In one episode the ghostwriter character’s biography project is compared to a ‘journalist’ writing an article for Buzzfeed, and Buzzfeed is thoroughly trashed. There was much comparison between the 1990s and 2010s implicit in the show, and I love how television shows try to have their finger on the button of what it is to be in the 2010s.
When I was watching BoJack in between episodes of Highlander, I thought to myself, Bojack Horseman is a character reminiscent of his past career, the common phrase of the show is an onlooker saying ‘weren’t you on that show Horsin’ around??’, which often leads to a one night stand or confrontation, or both! In an age obsessed with both disposable trends and celebrities we are bound to leave characters as scarred as Bojack around.
Although perhaps unfair to say he is anything like BoJack. When I watch those 1990s episodes of Highlander I think of how some of the zeitgeist is captured of that time. In one episode an author is looking for an actor for an 18th century highland Scotsman, to which, Duncan Mcleod replies: why don’t you try Mel Gibson? It took me a moment to realise why that was funny as it was around 1995 when the film Braveheart came out.
I do sometimes wonder, as I love the Highlander show so much, what has happened to the actors. I know that Adrian Paul has had a lot of love from fans since the show ended and has continued to be known as Duncan McLeod from Highlander, even when the Highlander Francise did not have such a positive enduring reputation. One of the consequences of having nostalgia TV is that actors can be so heavily defined by their past work that their appearance has a certain kind of aura (in the Benjamin sense) as we cherish more of our memnories of that past show. A similar example of such fame comes from Matt LeBlanc’s character in Episodes, who plays a version of himself after his success as ‘Joey from Friends’.
Bojack is a character haunted by his success and as the show progresses, displays a sense of depth and redemption that the celebrity culture that made and destroyed him would not allow him to have on their terms. I loved the honesty of the show as well as the confrontation of his own demons. Here’s to you Bojack, you fictional anthropomorphic horse.