One of the things that I absolutely hate doing is getting new electronic devices. On the other hand there is a sense in which we are invariably forced to doing so as electronics are designed to have a limited lifespan and there is the other factor of predetermined obscolescence.
I had to get a new computer recently,well, I ‘needed’ it a year ago but was only in a position to get it recently. I was looking at specs of computers and remembering when I used to read PC magazines about 18 months ago and what were ‘hot’ features and what comes as standard these days. I found a desktop on ebay (used stuff eases my conscience) which had specifications that seemed absurd to me. 16GB ram (where the standard ‘high’ spec is 8) and a processor with 6 cores. It is a clear comparison that this machine was like an American Muscle car.
There’s a lot of talk about the latest Apple announcement. The Cult of Apple’s press conferences seem to get more attention and interest than when the Pope makes a statement on a social justice issue. Plus Bono is linked to both institutions. I was thinking about the notion of a smartwatch lately and I felt unconvinced.
The reasons are as follows: firstly, until the need has been ‘invented’, like my ‘need’ for a tablet computer that can check email anywhere at home. I currently work in an arrangement where responding to emails quickly gets me money and so my lifestyle has been oriented around the effiency of being contactable on email.
The other issue is that I already have a watch. I liked the idea of a tablet because it added to my life in a way that genuinely made things easier. It did have a cost of course, of having to charge it all the time and the one time where I actually went back to work on a weekend to find my lost computer (never again, never again).
As a man, a watch is one of those pieces of fancy bling that are socially acceptable and sanctioned without attracting too much attention. Such as wearing a chain might be considered gaudy or most jewellery in general seems gender subversive, but that’s a whole other issue. Watches have become for men signifiers of status and class, sometimes signifiers of what kind of person you are. I have to admit that one of the things I was socialised into was the cult of watch-fascination. I think it started from the fancy laser watch that Bond played by Pierce Brosnan had in Goldeneye. I’ve always wanted a laser watch and when that is invented and on a commercial market I will have a need invented for myself.
The other aspect of the ‘cult of watches’ is the durability of a watch. I love automatic watches or watches that don’t need battery replacements. I’m attracted to the longevity of watches and in an age where everything is supposedly replaceable and designed to break, there’s the notion that getting something that can last is a statement against it.
The idea of a watch that everyone else might recognise and have is contrary to the signifiers of watches as status-symbols. The iPhone has ceased to be a status signifier insofar as most everybody has one. Indeed it is true that watches can be prohibitively expensive signifiers and hardly the sort of thing that expresses a revolutionary temperament.
I do like that my watch has been repaired a few times over the years. I do like that I can keep my watch if it is repaired and its functionality remains. I would really wish that we could own things that we could repair easily and upgrade with ease. Of course, that seemingly doesn’t make money for these brand leaders nor is it in their interests to make something that lasts.
I remember hearing somewhere (probably from a comedian) that ‘it’s possible to make a toaster that lasts 20 years but nobody will make it’ because of the sudden loss of a market once everyone has it. There seems to me this fundamental tension, of having things that have amazing utility but in order to live in that economic zeitgeist, we must support the production chain of its production by buying it. I would wish there was an alternative to having to re-buy things every 3 years. I am bemoaning of a situation that I am very much contributing to and consciously so. I have so much electronic waste.